On Skin
Applying perfume to the skin—especially on pulse points such as the wrists, neck, and behind the ears—allows the fragrance to develop naturally. The warmth of your body helps reveal the full character of the scent, including its top, heart, and base notes, creating a richer and more personal experience that typically lasts for several hours.
On Clothing
Perfume can also be applied to clothing, where it tends to last much longer as fabric holds the scent for extended periods. However, the fragrance may not evolve in the same way as it does on the skin, and care should be taken to avoid spraying on delicate fabrics that may stain.
Best Practice
For optimal results, apply perfume lightly to both skin and clothing. This approach provides a balanced effect—delivering depth and natural development from the skin, along with enhanced longevity from the fabric.